H&M H&M Man Tailoring 2025

Description

Model Erik van Gils is captured in an over-the-shoulder side profile, highlighting the shoulder and collar construction of a brown tailored blazer. Diffused studio lighting cleanly models the facial structure and the woven texture of the menswear jacket against a neutral backdrop. The composition places emphasis on contemporary men's tailoring and styling for H&M.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Menswear

Color

Background

Grey Seamless

Context

Advertising Campaign