H&M presents the H&M MAN MOVE SS25 campaign, a fashion-forward exploration of athletic apparel featuring a minimalist aesthetic. Captured by photographer Alejandro Sonoro, the series utilizes monochromatic palettes and clean studio lighting to emphasize the silhouettes and technical details of the sportswear collection.
The imagery adopts an editorial approach, characterized by a low-key and clean visual style. Through a selection of portraiture and full-length shots, the project highlights the functional design of the garments, with grooming by hair stylist Henrik Haue rounding out the precise, polished presentation. Models Barak Shamir and Sergio Perdomo serve as the on-camera talent for this studio-based series.
