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Brand
H&M
ProjectH&M MAN MOVE SS25
Man wearing a beanie and sweatshirt sitting down against a dark background for the H&M MAN MOVE SS25 campaign.

H&M H&M MAN MOVE SS25 2025

Associated creatives

Alejandro Sonoro
Alejandro SonoroPhotographer
Henrik Haue
Henrik HaueHair Stylist
Barak Shamir
Barak ShamirModel
Sergio Perdomo
Sergio PerdomoModel

Tags

man wearing beanieman in beaniemanbeaniesweatshirttrouserssneakers

Description

This monochrome fashion campaign image for the H&M MAN MOVE SS25 project features a male model seated against a dark studio background. He wears a beanie, a crewneck sweatshirt with subtle typographic detailing, matching trousers, and sneakers. The portrait is captured by photographer Alejandro Sonoro with hair styling by Henrik Haue, presenting a clean and focused commercial aesthetic.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

High Street Fashion

Color

Jet Black (50%)
Pure White (50%)

Background

Black Seamless

Context

Advertising Campaign