H&M H&M MAN MOVE SS25 2025

Description

This black-and-white fashion portrait features a male model captured in profile while walking against a seamless grey backdrop. He wears a sleeveless black hooded sweatshirt paired with loose dark trousers, creating a monochromatic athletic look. The lighting highlights the clean athletic silhouette and texture of the sportswear apparel. This piece is part of the H&M MAN MOVE SS25 campaign.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Low-key / chiaroscuro

Industries

Sportswear

Color

Background

Grey Seamless

Context

Advertising Campaign