H&M

Feb 2024

For the H&M February 2024 lookbook, photographer Paulo Almeida and art director Elin Hagstrom present a collection defined by minimalist coastal architecture. The editorial work features model Raynara Negrine, who is captured against a stark white terrace overlooking the ocean. The series utilizes hard light to create a sharp interplay between geometric shadows and the graphic zebra-stripe pattern of the ensemble. This monochrome approach emphasizes the structured silhouettes of the garments while maintaining a clean, high-contrast aesthetic throughout the images.