H&M
H&M Beauty Lookbook SS25
Brand
ProjectH&M Beauty Lookbook SS25
Date
Jun 2025
Description
The H&M Beauty Lookbook SS25 campaign highlights the season's core cosmetics collection through a series of tightly framed portraits. Featuring model Nyakong Chan, the imagery channels a clean, minimalist aesthetic that leans into saturated color palettes and tactile textures. Photographer Rodrigo Carmuega utilizes soft beauty light to define the focus on intricate makeup details, including graphic silver eyeliner and vibrant violet eyeshadow gradients. Hair stylist Andrea Martinelli complements the look with varied styles, from textured crops to geometric fades, while makeup artist Sam Visser drives the project's glossy, high-shine visual direction.
Style
Vertical, Commercial, Clean, Glossy
Techniques
Beauty Light
Industries
Cosmetics
Background
White Seamless
Context
Lookbook
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.