Brand
ProjectH&M Beauty Lookbook SS25

H&M H&M Beauty Lookbook SS25 2025
Associated creatives
Tags
Description
An extreme macro close-up highlights full, high-gloss lips framed in a vertical orientation for the H&M Beauty Lookbook SS25. Captured by photographer Rodrigo Carmuega with makeup by Sam Visser, model Nyakong Chan wears a deep espresso and burgundy lip shade under soft, reflective studio lighting. The luminous gloss creates intense highlights and tactile texture across the surface against a shadowed, out-of-focus background.
Style
Editorial, Vertical, Sensual, Glossy, Tactile
Techniques
Macro
Industries
Cosmetics
Color
Espresso (60%)
Burgundy (40%)
Background
Black Seamless
Context
Lookbook


