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Brand
H&M
ProjectH&M Beauty Lookbook SS25
Extreme close-up beauty portrait of model Nyakong Chan featuring glossy dark lips against a white background.

H&M H&M Beauty Lookbook SS25 2025

Associated creatives

Rodrigo Carmuega
Rodrigo CarmuegaPhotographer
Andrea Martinelli
Andrea MartinelliHair Stylist
Sam Visser
Sam VisserMakeup Artist
Nyakong Chan
Nyakong ChanModel

Tags

nyakong changlossy lipslip glossbeauty close upblack female modelblack womanbeauty portraitdark glossy lipshigh shine lips

Description

An extreme close-up beauty portrait of Black model Nyakong Chan for the H&M Beauty SS25 lookbook. The framing focuses tightly on her parted, high-shine dark glossy lips, deep brown eyes, and smooth complexion. Soft, diffused studio lighting accentuates the reflective liquid finish of the lip product against a minimalist white backdrop. Makeup direction by Sam Visser with hair styled by Andrea Martinelli and photography by Rodrigo Carmuega.

Style

Vertical, Commercial, Glossy, Minimalist

Techniques

Beauty Light

Industries

Cosmetics

Background

White Seamless

Context

Lookbook