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Close-up portrait of a woman with slicked-back hair and minimal makeup against a bright white background.

H&M H&M BEAUTY 2024

About

This close-up beauty portrait for the H&M Beauty project features a model with slicked-back hair and a polished, natural complexion. The clean composition highlights precise facial features under crisp studio lighting against a solid white backdrop. Carlos Garcia captured the image, with makeup artistry by Ignacio Alonso and casting by Rita Ornellas.

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Background

White Seamless

Context

Advertising Campaign