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  • ·Peng Chang for H&M Beauty Campaign by Carlos Garcia
Brand
H&M
ProjectH&M BEAUTY
Close-up beauty portrait of an East Asian woman with slicked-back dark wet hair and pink lip color against a white background.

H&M H&M BEAUTY 2024

Associated creatives

Carlos Garcia
Carlos GarciaPhotographer
Ignacio Alonso
Ignacio AlonsoMakeup Artist
Rita Ornellas
Rita OrnellasCasting Director
Ajak Dhieu
Ajak DhieuModel
Grace Quaye
Grace QuayeModel
Peng Chang
Peng ChangModel
Vika Evseeva
Vika EvseevaModel

Tags

peng changeast asian womaneast asian female modelasian woman beauty portraitwoman with wet hairwet look hairwet hairslicked back hairpink lipstickrose lip colordewy skin makeupnatural beauty makeup

Description

A close-up studio beauty portrait highlights model Peng Chang for the H&M Beauty campaign, captured by photographer Carlos Garcia. The subject features luminous skin, softly defined brows, and natural rose-tinted lips with subtle gloss, created by makeup artist Ignacio Alonso. Her dark hair is styled in a sleek, wet texture with delicate strands falling across her forehead and framing her neck. Soft, high-key studio beauty lighting illuminates her facial features and bare shoulders against a solid white seamless background.

Style

Vertical, Commercial, Clean, Polished

Techniques

Beauty Light

Industries

Cosmetics

Color

Jet Black (30%)

Background

White Seamless, Residential Building

Context

Advertising Campaign