H&M

May 2025

For its High Summer swimwear campaign, H&M explores a serene, Mediterranean-inspired aesthetic focused on relaxed menswear and coastal textures. Photographed by Paolo Steve, the imagery channels a quiet, resort-ready mood through a series of portraits and full-length shots captured against weathered limestone, lush foliage, and calm ocean coves. The collection centers on a versatile palette of linen-blend shirts, drawstring trousers, and patterned knit bucket hats. Featuring model Neeraj Saini, the campaign balances high-contrast, monochrome portraiture with warm, earthy compositions. Styling by Daniil Kudryavtsev emphasizes a layered, effortless look, while grooming by Matt Mulhall highlights natural textures. Casting was provided by Harley David.

Editorial, Vertical

Natural light

Advertising Campaign