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  • ·H&M High Summer Swimwear Drop by Paolo Steve
Brand
H&M
ProjectHigh summer swimwear drop
Model wearing dark swim shorts and a patterned knit bucket hat crouches on a rocky outcrop over calm coastal water.

H&M High summer swimwear drop 2025

Associated creatives

Paolo Steve
Paolo StevePhotographer
Daniil Kudryavtsev
Daniil KudryavtsevFashion Editor/Stylist
Matt Mulhall
Matt MulhallHair Stylist
Harley David
Harley DavidCasting Director
Neeraj Saini
Neeraj SainiModel

Tags

man in swim shortsman wearing swim shortsswim shortspatterned bucket hatknit bucket hatbucket hatswim trunksshirtless manman dipping hand in water

Description

Photographed by Paolo Steve for H&M's High Summer swimwear drop, model Neeraj Saini is captured seated low on a rugged coastal rock edge dipping his hand into clear water. Styled by Daniil Kudryavtsev, the look features dark swim trunks paired with a patterned knit bucket hat. Soft natural light illuminates the tranquil marine setting, emphasizing natural textures across the rock face and water surface.

Style

Editorial, Vertical, Earthy

Techniques

Natural light

Industries

Swimwear

Color

Off-Black (50%)
Beige (30%)

Background

Rocky Coast

Context

Advertising Campaign