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Model wearing dark swim shorts and a patterned knit bucket hat crouches on a rocky outcrop over calm coastal water.

H&M High summer swimwear drop 2025

About

Photographed by Paolo Steve for H&M's High Summer swimwear drop, model Neeraj Saini is captured seated low on a rugged coastal rock edge dipping his hand into clear water. Styled by Daniil Kudryavtsev, the look features dark swim trunks paired with a patterned knit bucket hat. Soft natural light illuminates the tranquil marine setting, emphasizing natural textures across the rock face and water surface.

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Background

Rocky Coast

Context

Advertising Campaign