H&M

Apr 2024

The H&M EDITION Collection—Petals campaign presents a series of minimalist portraits and editorial imagery that emphasize fluid silhouettes and tactile textile textures. Photographed by Carlos Garcia, the project centers on model Liz Kennedy, capturing a versatile wardrobe that shifts between airy floral chiffon, structured tailoring, and intricate crochet lace. Working from designs by Eliana Masgalos, the execution leans into a clean, high-key aesthetic. The visual narrative moves between bright studio setups and open-sky compositions, with hair styling by Linda Shalabi and makeup by Jeanette Törnqvist providing a cohesive, natural finish that frames the collection's focus on material drape and layered detailing.

Vertical, Clean, Editorial

Natural light

High Street Fashion

White Seamless

Lookbook