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Brand
H&M
ProjectEDITION Collection - Petals
Model Liz Kennedy in a pleated floral chiffon dress with windblown hair against a pale open sky.

H&M EDITION Collection - Petals 2024

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Carlos Garcia
Carlos GarciaPhotographer
Linda Shalabi
Linda ShalabiHair Stylist
Jeanette Törnqvist
Jeanette TörnqvistMakeup Artist
Tina Tapper
Tina TapperCasting Director
Liz Kennedy
Liz KennedyModel

Tags

liz kennedyliz kennedy posingblonde womanwoman with windblown hairpleated floral dressfloral print dresspleated chiffon dresscream floral dressfloral dress

Description

Captured for H&M's EDITION Collection - Petals, model Liz Kennedy poses in a delicate pleated chiffon dress patterned with soft floral watercolor prints. Strands of blonde hair sweep across her face in the breeze against an open, pale sky. Photographed by Carlos Garcia with design by Eliana Masgalos, hair by Linda Shalabi, and makeup by Jeanette Törnqvist, the composition highlights airy textures and soft natural daylight.

Style

Editorial, Vertical, Pastel

Techniques

Natural light

Industries

High Street Fashion

Color

Cream (50%)
Blush (20%)
Camel (20%)

Background

Clear Sky

Context

Advertising Campaign