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Brand
H&M
ProjectAccessories pre summer
Model wearing a brown crochet bucket hat and white shirt against a seamless white background for H&M.

H&M Accessories pre summer 2025

Associated creatives

Ben Beagent
Ben BeagentPhotographer
Elin Hagstrom
Elin HagstromArt Director
Kalle Eklund
Kalle EklundHair Stylist
Ignacio Alonso
Ignacio AlonsoMakeup Artist
Adele Aldighieri
Adele AldighieriModel

Tags

woman wearing crochet hatcrochet hatbucket hatbrown crochet hatwoman in white shirtwhite shirt

Description

This commercial fashion campaign image for H&M captures a model wearing a brown crochet bucket hat and a white collared shirt. Photographed by Ben Beagent with art direction by Elin Hagstrom, the composition presents a clean studio aesthetic against a seamless white background. Hair styling by Kalle Eklund and makeup by Ignacio Alonso frame the subject in a candid, softly lit portrait. The accessories-focused visual highlights textural details in the headwear and apparel.