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Brand
H&M
ProjectAccessories New Arrivals
Model America Gonzalez wearing gold earrings and rings in an accessories campaign for H&M shot by Marius Uhlig.

H&M Accessories New Arrivals 2025

Associated creatives

Marius Uhlig
Marius UhligPhotographer
Elin Hagstrom
Elin HagstromArt Director
Kalle Eklund
Kalle EklundHair Stylist
Anya de Tobon
Anya de TobonMakeup Artist
América González
América GonzálezModel

Tags

woman wearing gold earringsgold earringsearringswoman wearing ringgold ringringwoman in black topblack topmodel posingmodel

Description

This vertical campaign portrait features model America Gonzalez for H&M, captured by photographer Marius Uhlig as part of the Accessories New Arrivals project. Art direction is led by Elin Hagstrom, with hair styling by Kalle Eklund and makeup by Anya de Tobon. The subject wears a black sleeveless top, accented by prominent gold statement earrings and a large ring. She is posed against a clean white backdrop, with her hand raised toward her chin. The lighting is soft and even, highlighting the fine details of the jewelry and styling.