hipages
Backyard
Brand
ProjectBackyard
Date
Jan 2025
Description
The hipages Backyard campaign spotlights the practical side of home renovation, centering on outdoor living spaces and domestic property improvement. The project presents a series of scenes around a residential pool, connecting the platform's services to the realization of backyard projects. Developed by BMF Sydney with production by Rabbit, the film captures a clean, commercial aesthetic. It utilizes natural light to emphasize the transition from renovation tasks to functional leisure, maintaining a focus on the real estate and property sector throughout.
Style
Horizontal, Commercial, Cinematic, Clean
Techniques
Natural light
Industries
Real Estate Platforms
Color
Camel
Jet Black
Navy
Background
Outdoor Pool
Context
TVC / TV Commercial
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