The hipages 'Backyard' campaign, developed by BMF Sydney, captures the potential of domestic outdoor spaces through a series of live-action scenes. The production, executed by Rabbit, centers on backyard activities set against the backdrop of a residential swimming pool.
Featuring post-production by The Editors and sound design by Sonar Music, the work leans into a clean, cinematic aesthetic. The execution utilizes natural light to highlight home improvement contexts within the real estate and property sector.
