hipages: Backyard
Brand
Date
Jan 2025
Description
The hipages 'Backyard' campaign, developed by BMF Sydney, captures the potential of domestic outdoor spaces through a series of live-action scenes. The production, executed by Rabbit, centers on backyard activities set against the backdrop of a residential swimming pool. Featuring post-production by The Editors and sound design by Sonar Music, the work leans into a clean, cinematic aesthetic. The execution utilizes natural light to highlight home improvement contexts within the real estate and property sector.
Style
Horizontal, Commercial, Cinematic, Clean
Techniques
Natural light
Industries
Color
Camel
Jet Black
Navy
Background
Outdoor Pool
Context
TVC / TV Commercial
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