Hinge: ‘Where Hinge Ends, We Begin’
Brand
Date
Jul 2025
Description
Hinge explores the early stages of connection in its campaign, ‘Where Hinge Ends, We Begin.’ The commercial presents a series of vignettes featuring diverse individuals sharing interactions across various settings, ranging from arcades to outdoor fields. The project employs a live-action technique characterized by warm cinematic lighting and a vibrant color palette. Production was managed by Pine and Nevada/Canada, with post-production and visual effects provided by Julian Alary, TMLS, Haymaker VFX, and Tint Post. The spot’s atmosphere is further supported by sound design from Tint Post and Ponytail.
Style
Horizontal, Commercial, playful, Warm, Clean
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Crimson
Context
Advertising Campaign, Brand Film / Corporate Video
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