Hinge
All We Need Is
Jun 2026
The Hinge campaign 'All We Need Is' explores intimate, everyday moments of connection through a series of vignettes. Developed by agency Birthday and produced by Pine, the work transitions between quiet, domestic settings and outdoor environments. The visuals lean into a natural aesthetic, utilising soft, ambient lighting and clean compositions to frame character-driven interactions. The execution integrates live-action techniques with subtle VFX, most notably in a sequence where floating dandelion seeds coalesce into the brand logo against a clear sky, and another featuring a whimsical, garden-based creature interacting with a couple in an urban courtyard.
Horizontal, Clean, Commercial, Warm
Natural light, VFX / visual effects
TVC / TV Commercial
