Hinge

Aug 2026

In a departure from the polished, digital-first aesthetic of the modern dating landscape, the behind-the-scenes film for Hinge titled All We Need Is Us reveals the tangible magic behind the brand’s charming mascots. Moving away from purely algorithmic imagery, this project leans into an authentic documentary style that celebrates the art of physical craft. Viewers are invited into a bustling workshop environment where a dedicated creative team from Birthday, Nexus Studios, and PINE transform humble materials like yarn, foam, pipe cleaners, and googly eyes into expressive, endearing characters. By blending cinematic, live-action techniques with intimate interviews, the piece offers a thoughtful look at how tactile construction can foster emotional resonance. The footage captures the delicate construction process through close-up shots that highlight the raw materiality of each mascot, reinforcing Hinge’s brand promise of facilitating genuine human connections. The result is a grounded, playful narrative that bridges the gap between technology and the physical world. With seamless contributions from Tint on post-production and meticulous puppetry direction, the film effectively positions the Hinge mascots as more than mere branding assets, framing them instead as characters imbued with unique personalities that mirror the unpredictability of love itself. This lifestyle-oriented content successfully demystifies the creative process while maintaining the warm, human-centric tone that has become synonymous with the app’s identity.

Documentary, Lifestyle, Cinematic

Live-action Technique

Apps & Digital Platforms, Technology