Hinge: ‘Where Hinge Ends, We Begin’

Jul 2025

Hinge explores the transition from digital connection to real-world intimacy in the commercial campaign 'Where Hinge Ends, We Begin.' The project centres on a distinctive white character serving as a recurring visual motif, bridging the gap between dating app interactions and everyday life. Produced by Pine, alongside production services from Nevada/Canada, the campaign employs live-action techniques to capture relatable human moments. The narrative moves through diverse environments, from beach settings to domestic kitchen and supermarket scenes, unified by warm color grading and natural lighting to emphasize organic connection. Post-production, including VFX and sound design, was led by Tint Post, Julian Alary, TMLS, and Haymaker VFX.

Horizontal, Commercial

TVC / TV Commercial