Hinge: The Moment I Knew
Brand
Date
Aug 2024
Description
The Moment I Knew for Hinge is a live-action commercial spot that centres on the quiet, intimate interactions found within a domestic space. The narrative leans into natural light and warm tones, focusing on a character-driven moment within a living room setting. The project was developed by agency and creative partner Birthday, with production services provided by Pine. Post-production for the campaign was handled by Cabin Edit.
Style
Horizontal, Cinematic, Warm, Clean
Techniques
Natural light
Color
Pure White
Beige
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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