Hinge: The Moment I Knew
Brand
Date
Aug 2024
Description
Hinge explores the progression of modern relationships in 'The Moment I Knew,' a commercial campaign focusing on the small, intimate milestones of connection. The project captures authentic human interactions, ranging from quiet conversations at home to shared domestic routines in cozy, lived-in settings. Produced by Pine with creative work from Birthday, the film leans into a cinematic aesthetic. The production utilizes natural light and warm color grading to create an emotionally grounded atmosphere, emphasizing candid performances and a lived-in visual style.
Style
Horizontal, Cinematic, Warm
Techniques
Analogue / film, Natural light
Industries
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.