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Hinge: The Moment I Knew

Brand
Date

Aug 2024

Description

The Moment I Knew is a brand campaign for Hinge, captured with a focus on observational storytelling. The production leans into natural light and warm tones, set within an art studio environment that highlights the creative process of the featured talent. Developed with creative and production support from Birthday and Pine, the project utilizes live-action techniques to emphasize the tactile elements of the setting, including still-life arrangements of ceramics and sketches. The edit was handled by Cabin Edit.

Style

Horizontal, Cinematic, Warm, Clean

Techniques

Natural light

Color
Forest Green
Background

Museum

Context

Advertising Campaign, Brand Film / Corporate Video

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