Hinge: It’s Funny We Met - Tyler & Jackson
Brand
Date
Aug 2025
Description
Hinge explores the nuances of modern connection in its latest campaign, "It’s Funny We Met." The project spotlights the story of Tyler and Jackson, capturing a candid conversation that unfolds on a park bench. By centering on the chemistry and dialogue between the two men, the film leans into an authentic lifestyle documentary aesthetic. The commercial utilizes natural light and a live-action technique to ground the narrative in a realistic, outdoor setting. Produced by Somesuch with creative oversight from Birthday, the film prioritizes character-driven storytelling over high-concept staging.
Style
Documentary, Lifestyle, Horizontal
Techniques
Natural light
Color
Royal Blue
Background
Park
Context
TVC / TV Commercial
Associated creatives
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