Hinge: It's Funny We Met on Hinge 30s

Dec 2024

Hinge explores the serendipitous nature of modern relationships in this 30-second commercial spot. The film captures diverse couples reflecting on the paths that led them to meet, moving between a cinema, a private bedroom, a wildflower field, and a station wagon. The execution relies on cinematic framing and warm lighting to prioritize intimate personal storytelling. With a focus on live-action technique and slow motion, the narrative leans into the authentic moments of human connection enabled by the platform. Production was handled by Serial Pictures, with creative collaboration from Hinge Creative, Birthday, and Haven&kin. Post-production services were provided by Cabin Edit and Assembly NY, featuring sound design and music from Heard City and Interlude Sounds.

Horizontal, Commercial, Cinematic, Warm

Slow motion

TVC / TV Commercial