Hinge: It's Funny We Met on Hinge 30s
Brand
Date
Dec 2024
Description
This 30-second commercial for Hinge, titled 'It's Funny We Met on Hinge,' captures a candid, conversational moment between a couple sharing the story of their connection. The spot leans into a domestic aesthetic, featuring intimate scenes set within a living room and dining area, emphasizing a grounded, narrative-driven tone. Utilizing a live-action technique, the project highlights the app's role in personal connections through warm lighting and natural interactions. The creative development was a collaborative effort involving Hinge Creative, Birthday, and Haven&kin, with production handled by Serial Pictures.
Style
Horizontal, Commercial
Industries
Color
Navy
Beige
Khaki
Background
Living Room
Context
TVC / TV Commercial
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