Hinge: It's Funny We Met on Hinge
Brand
Date
Dec 2024
Description
Hinge explores the nuances of modern connection in the 'It's Funny We Met on Hinge' campaign. The spot features diverse couples reflecting on the hypothetical scenarios where they might have crossed paths before their actual meeting, ranging from shared high school experiences to chance encounters in neighborhood stores. Developed by agency Birthday, the project leans into a conversational tone, capturing candid anecdotes across varied settings including a diner, cinema, and outdoor environments. The visual execution utilizes clean compositions and natural lighting to emphasize the narrative delivery of the talent.
Style
Horizontal, Commercial
Industries
Context
Advertising Campaign
Associated creatives
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