Hinge: Can't Believe We Met On Hinge
Brand
Date
May 2026
Description
Hinge’s 'Can't Believe We Met On Hinge' campaign explores the authentic connections formed through the platform. The series features real couples sharing candid stories about their dating experiences across diverse environments, from quiet park benches and urban rooftops to interior settings. Produced by Some Such & Co and developed with agency Birthday, the project utilizes a documentary, live-action technique to capture genuine interactions. The film work incorporates natural lighting to maintain an unscripted atmosphere, supported by sound design from Interlude Sounds and post-production by Company 3 New York.
Style
Documentary, Lifestyle, Horizontal
Industries
Context
Advertising Campaign
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