Hinge

May 2026

Hinge’s 'Can't Believe We Met On Hinge' campaign explores the authentic narratives of real couples navigating the modern dating landscape. The film series, developed with creative agency Birthday and produced by Some Such & Co, focuses on candid storytelling, grounding the viewer in the lived experiences of those who met through the platform. The project leans into a documentary aesthetic, utilizing natural lighting and live-action techniques to capture intimate conversations across diverse settings. From urban rooftops to serene coastal backdrops, the visual approach emphasizes lifestyle-oriented framing that mirrors genuine, unscripted interaction. Post-production and sound design were handled by Company 3 New York and Interlude Sounds, respectively, providing a refined technical finish to the project’s observational style.

Documentary, Lifestyle, Horizontal

Apps & Digital Platforms

Advertising Campaign