Hinge: Can't Believe We Met On Hinge

May 2026

Hinge explores the dynamics of modern connection in the 'Can't Believe We Met On Hinge' campaign. The project centers on a series of vignettes featuring real couples who recount candid stories from their dating lives, balancing interview footage with intimate, observational moments. The film, produced by Some Such & Co with creative direction from Birthday, utilizes documentary-style cinematography. By capturing subjects in diverse environments—from coastal landscapes to domestic spaces—the work leans into a naturalistic aesthetic defined by clean framing and natural light. Technical support for the production was provided by Heard City and Company 3 New York, with sound design and music courtesy of Interlude Sounds.

Documentary, Horizontal, Clean

Natural light

TVC / TV Commercial