Hinge
All We Need Is Us - Knitting
Brand
ProjectAll We Need Is Us - Knitting
Date
Jun 2026
Description
Hinge explores connection in its latest campaign, "All We Need Is Us - Knitting." The commercial spots the brand's focus on intimate human interaction through a quiet, observed moment between two individuals in a waiting room setting. Produced by Pine with creative development from Birthday, the project integrates live-action technique with subtle VFX/visual effects. The composition centers on a pair of women sharing a quiet space, punctuated by the inclusion of a quirky, animated yarn character. The work leans into natural lighting and a clean aesthetic to highlight its narrative focus.
Style
Horizontal, Commercial, Clean
Techniques
VFX / visual effects
Industries
Apps & Digital Platforms
Color
Navy
Pure White
Camel
Background
Medical Clinic
Context
TVC / TV Commercial
Associated creatives
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