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Hinge: Afterlife Nachos

Brand
Date

Apr 2024

Description

Hinge’s 'Afterlife Nachos' commercial project leans into a surreal, whimsical aesthetic, featuring a stylized protagonist delivering a narrative behind a podium set against an expansive cloud backdrop. The film utilizes a mix of live-action technique and integrated VFX to establish its distinct visual language. Creative development was led by Wieden+Kennedy Portland, with production managed by Biscuit Filmworks. The project’s final look and atmospheric feel were crafted through post-production by KEVIN VFX and Color Collective, complemented by sound design from Field Day.

Style

Vertical, Cinematic, Warm, Golden Hour

Techniques

VFX / visual effects

Color
Pure White
Sky Blue
Background

Clear Sky

Context

TVC / TV Commercial

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