Hinge: Afterlife Nachos
Brand
Date
Apr 2024
Description
Hinge’s 'Afterlife Nachos' commercial project leans into a surreal, whimsical aesthetic, featuring a stylized protagonist delivering a narrative behind a podium set against an expansive cloud backdrop. The film utilizes a mix of live-action technique and integrated VFX to establish its distinct visual language. Creative development was led by Wieden+Kennedy Portland, with production managed by Biscuit Filmworks. The project’s final look and atmospheric feel were crafted through post-production by KEVIN VFX and Color Collective, complemented by sound design from Field Day.
Style
Vertical, Cinematic, Warm, Golden Hour
Techniques
VFX / visual effects
Color
Pure White
Sky Blue
Background
Clear Sky
Context
TVC / TV Commercial
Associated creatives
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