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Hinge: Afterlife Lobster

Brand
Hinge
Date

Apr 2024

Description

Hinge leans into a surreal, whimsical narrative for its 'Afterlife Lobster' campaign, a spot that unfolds within a dreamlike celestial landscape. Directed by Biscuit Filmworks with creative direction from Wieden+Kennedy Portland, the commercial centers on a ceremonial procession featuring unexpected characters, including a central lobster figure, set against an environment of architectural arches and cloud-filled skies. The project utilizes deliberate, cinematic lighting and tactile textures to establish its fantastical tone. KEVIN VFX provided the visual effects, bridging the gap between live-action elements and an imaginative digital world to support the dating platform's stylized art direction.

Style

Horizontal, Cinematic, Warm

Techniques

Animation, VFX / visual effects

Industries
Apps & Digital Platforms
Context

TVC / TV Commercial

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