Hinge: Afterlife
Brand
Date
Apr 2024
Description
Hinge explores modern connection in 'Afterlife,' a campaign spot that leans into the absurd through the introduction of a quirky, fluffy companion. Developed by Wieden+Kennedy Portland, the advertisement captures an exchange between two passengers in a car, punctuated by the presence of a wide-eyed creature. The execution relies on cinematic framing and natural lighting to ground the surreal narrative. With a focus on live-action technique and integrated VFX, the production balances humor with a minimalist approach to storytelling.
Style
Humorous, Horizontal, Cinematic, Minimalist
Techniques
VFX / visual effects
Industries
Color
Forest Green
Navy
Background
Garage
Context
TVC / TV Commercial
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