Hewlett Packard: HP x Poly

Brand

Hewlett Packard

Date

Jan 2024

Description

This corporate and commercial campaign for Hewlett Packard and Poly highlights the versatility of modern professional technology in diverse work environments. Spanning residential home offices, contemporary boardrooms, and outdoor settings, the imagery explores the intersection of remote flexibility and dedicated corporate workspaces. Led by photographer Josh Kelly with styling by Maria Angelova, the series utilizes natural light and a warm, clean aesthetic to ground technical devices within everyday life. The project underscores the integration of HP and Poly hardware, showcasing equipment within active, collaborative, and mobile settings. Produced by Filter Management with creative agency Media Monks, the campaign maintains a consistent visual language that balances architectural precision with functional lifestyle cues.

Style

Warm, Horizontal, Clean, Commercial

Techniques

Natural light

Industries

Consumer Electronics

Context

Advertising Campaign