Hewlett Packard

Jan 2024

Hewlett Packard’s campaign for the HP x Poly collaboration illustrates the evolution of modern workspaces, moving fluidly between corporate boardrooms, residential home offices, and unconventional outdoor settings. Through the lens of photographer Josh Kelly, the project leans into a warm aesthetic, utilizing natural light to highlight the integration of professional technology into varied environments. The imagery captures a range of professional scenarios, from collaborative team meetings to remote work at the water’s edge. Fashion stylist Maria Angelova complements the clean, structured interiors and architectural details with a polished, contemporary wardrobe. With creative agency Media Monks and production company Filter Management, the campaign emphasizes the versatility of hardware, framing everyday tasks within organized, sunlit compositions.

Warm, Horizontal, Clean, Commercial

Natural light

Consumer Electronics

Advertising Campaign