Brand
ProjectHP x Poly

Hewlett Packard HP x Poly 2024
Associated creatives
Tags
Description
This corporate campaign image for Hewlett Packard showcases an elderly man in his 70s with white hair, wearing a blue blazer and tie, standing next to a modern dark wood desk. A dark laptop rests on the desk surface. The setting features a large floor-to-ceiling glass window showing blurred outdoor greenery and a textured concrete panel wall. The composition uses a horizontal frame with natural lighting entering from the side, reflecting softly off the polished wooden furniture in the foreground.
Style
Horizontal, Corporate, Warm
Techniques
Natural light
Industries
Enterprise & B2B Software
Color
Navy (50%)
Pure White (30%)
Chocolate (20%)
Background
Office
Context
Advertising Campaign