Hermes: Soie
Brand
Date
Mar 2023
Description
Hermès presents Soie, a dynamic campaign focused on the brand’s signature silk scarf collection. Produced by Love Song, the project moves through a series of creative vignettes, highlighting the versatility and intricate craftsmanship of the textiles. Captured in a mix of bright outdoor settings and domestic environments, the film leans into a lifestyle aesthetic. The sequences emphasize the interplay between printed patterns and their surroundings, utilizing natural light to accentuate the textures of the silk as it is handled and styled by the participants in this editorial-leaning production.
Style
Editorial, Lifestyle, Horizontal, Warm
Techniques
Natural light
Industries
Color
Crimson
Cobalt
Lemon
Context
Advertising Campaign
Associated creatives
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