Hermes

Nov 2024

Hermès presents its Silk carrés collection through a series of editorial portraits that pair the luxury fashion house’s signature scarves with brass instruments. The campaign, captured by photographer Osma Harvilahti, places models Li Linzi and Silas Lutz Fabian in expansive grassy fields, creating a visual dialogue between musical performance and textile craftsmanship. The imagery employs a clean, minimalist aesthetic, using natural light to highlight the intricate graphic patterns of the scarves and the metallic textures of the trumpets, trombones, and French horns. With hair styling by Yuji Okuda and makeup by Satoko Watanabe, the project leans into a warm, analogue-inspired tone, set against clear, open skies.

Editorial, Vertical, Clean, Warm

Natural light

Luxury Fashion Houses

Advertising Campaign