Hermes: Silk carrés

Nov 2024

Hermès presents its Silk carrés collection through a series of editorial portraits that explore the intersection of classical instrumentation and luxury fashion. Shot by photographer Osma Harvilahti, the campaign features models Li Linzi and Silas Lutz Fabian in a sprawling, natural meadow setting. The imagery leans into a minimalist aesthetic, utilizing natural light and low-angle compositions to emphasize the movement of the scarves alongside the polished brass instruments. With hair styling by Yuji Okado and makeup by Satoko Watanabe, the project maintains a clean, refined appearance that highlights the detailed graphic patterns of the silk. The use of analogue film techniques and warm, golden hour tones provides a textured quality to the outdoor scenes, allowing the vibrant accessories to stand out against the earthy, green backdrop of the landscape.

Editorial, Vertical, Clean, Warm

Natural light

Advertising Campaign