Hermes: Rouge Hermès 2025 Campaign

Oct 2025

The Rouge Hermès 2025 campaign, directed by Karim Sadli, showcases the brand's latest cosmetic collection through a series of stark, architectural compositions. Set against a brutalist concrete structure, the film utilizes dramatic directional light and desaturated tones to create a minimalist aesthetic that bridges the gap between structured form and luxury beauty. The commercial, featuring models Amar Akway, Haojie Qi, and Penelope Ternes, focuses on the application and detail of the product. Fashion direction by Elodie David Touboul frames the models within the curved ramps and clean lines of the setting, while hair styling by Stephane Lancien, makeup by Gregoris Pyrpylis, and manicure by Elsa Deslandes highlight the precision and texture inherent in the live-action production.

Horizontal, Commercial, Desaturated

Natural light

Concrete Texture

Advertising Campaign, TVC / TV Commercial