Hermes: Mother's day
Brand
Date
May 2024
Description
Hermes presents a series of still-life photographs for Mother's Day, centered on a playful, paper-engineered aesthetic. The campaign utilizes a minimalist, clean approach to highlight fragrance products through dimensional staging and tactile elements. Photographer Florent Tanet captures the collection alongside whimsical paper cutouts, including birds, abstract letters, and flora. The compositions lean into paper art and three-dimensional pop-up book designs, employing even lighting to emphasize glass textures and vibrant packaging.
Style
Horizontal, Commercial, Clean
Techniques
Paper Art
Industries
Event
Mother's Day
Color
Pure White
Context
Advertising Campaign
Associated creatives
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