Hermes
Mother's day
Brand
ProjectMother's day
Date
May 2024
Description
Hermes presents this Mother's Day commercial campaign, showcasing a series of still life product photographs. The imagery features fragrance bottles and signature packaging arranged alongside intricate paper art installations that evoke the aesthetic of a three-dimensional pop-up greeting card. Photographer Florent Tanet directs the composition, utilizing clean studio lighting to highlight the tactile textures of paper cutouts and glass surfaces. These images integrate playful, minimalist elements like paper birds and abstract shapes to create a whimsical product display.
Style
Horizontal, Commercial, Clean
Techniques
Paper Art
Industries
Fragrance
Event
Mother's Day
Color
Pure White
Context
Advertising Campaign
Associated creatives
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