Hermes: Hermes S/S 26 Teaser Campaign by Francisco Canton
Brand
Date
Sep 2025
Description
Hermès introduces its Spring/Summer 2026 collection through a new teaser campaign directed by Francisco Canton. The imagery frames model Angelina Kendall across varied landscapes, from coastal settings at dusk to open desert expanses. Creative directors Charles Levai and Kevin Tekinel anchor the visual narrative, which emphasizes the craftsmanship of the collection. Fashion editor and stylist Max Pearmain highlights structured leather pieces and quilted textures, complemented by natural makeup from Gregoris Pyrpylis and windswept hair styling by Gary Gill. The campaign utilizes analogue film and natural light to maintain an editorial aesthetic.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Color
Jet Black
Context
Advertising Campaign
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