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Hermes: Hermes S/S 25 Show Teaser

Brand
Hermes
Date

Sep 2024

Description

The Hermes S/S 25 show teaser series frames the collection through a lens of refined minimalism, focusing on architectural silhouettes and premium material contrasts. Captured by photographer Drew Vickers, the campaign highlights the house's latest apparel and accessories against neutral backdrops. Creative direction by Charles Levai and Kevin Tekinel grounds the visual narrative, which features designs by Nadège Vanhee-Cybulski. With styling by Jodie Barnes, hair by Gary Gill, and makeup by Gregoris Pyrpylis, the imagery utilizes clean lines and natural light to emphasize the grain of tan leather and the drape of monochromatic knits worn by model Chu Wong. The project emphasizes a structured, editorial aesthetic.

Style

Vertical, Clean

Techniques

Natural light

Industries
Luxury Fashion Houses
Background

White Seamless

Context

Advertising Campaign

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