Hermes

Apr 2025

Hermès presents its Spring-Summer 2025 footwear collection through an editorial lens that juxtaposes luxury craft against stark, arid landscapes. Captured by photographer Osma Harvilahti and styled by Hisato Tasaka, the campaign leans into a minimalist aesthetic, placing the collection’s leather and suede silhouettes against a series of vibrant, oversized geometric props. Shot on location in an expansive desert environment, the series utilizes natural light and analogue film techniques to create sharp contrasts between the organic textures of the sand and the bold, primary-colored architectural forms. The framing emphasizes clean lines and structural detail, documenting a desert-focused approach to high-fashion editorial imagery.

Vertical, Editorial, Warm, Clean

Natural light

Luxury Fashion Houses

Desert

Advertising Campaign