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Hermes

HERMES JEWELRY S/S 24
Brand
Date

May 2024

Description

The Hermès Jewelry Spring/Summer 2024 campaign highlights the house’s latest collection through a series of intimate, high-end editorial portraits. Shot by photographer Julien T. Hamon, the series focuses on the intricate geometry of silver and rose gold pieces, utilizing soft studio lighting and natural daylight to emphasize metallic luster and refined craft. Art direction by Pierre Alexis Guinet and styling by Virginie Benarroch ground the campaign in a minimalist aesthetic. The imagery balances sculptural jewelry designs against textures like structured leather, ribbed knits, and skin. Techniques including soft light and clean composition underscore the collection’s focus on form and detail within the fashion and jewelry industries.

Style

Vertical, Commercial

Industries

Jewellery

Context

Advertising Campaign

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