Hermes: HERMES JEWELRY S/S 24

May 2024

The Hermès Jewelry Spring/Summer 2024 campaign highlights the collection’s sculptural forms through a series of intimate, high-end editorial portraits. Captured by photographer Julien T. Hamon, the imagery utilizes a combination of soft studio lighting and natural daylight to emphasize the interplay between polished metalwork and skin texture. The campaign leans into minimalist aesthetics, using neutral backdrops and structured textures like grain-textured leather and ribbed knits to ground the metallic pieces. Art directed by Pierre Alexis Guinet with fashion styling by Virginie Benarroch, the visuals focus on close-up compositions that document the intricate details of gold, silver, and pavé diamond jewelry. The execution relies on varied lighting techniques, transitioning from clean, diffused studio light to directional, warm sunlight, while maintaining a consistent commercial polish across all shots.

Vertical, Commercial

Advertising Campaign