Hermes
Hermes F/W 24 New York Show Teaser
Brand
Date
Jun 2024
Description
Hermès presents its Fall/Winter 2024 New York show teaser, a campaign anchored in cinematic urban portraiture. Creative directors Charles Levai and Kevin Tekinel guide the visual narrative, which highlights the collection through a blend of architectural framing and stark high-contrast imagery. Photographer Drew Vickers utilizes diverse lighting environments, ranging from moody low-key chiaroscuro to warm natural light, to emphasize the textures of the collection. Featuring models Alek Wek and América González, the series maintains a consistent editorial aesthetic that draws on earthy tones and desaturated palettes to complement the geometric city backdrops.
Style
Vertical, Moody, Editorial
Industries
Luxury Fashion Houses
Color
Jet Black
Context
Advertising Campaign
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