Hermes: Hermes F/W 24 New York Show Teaser
Brand
Date
Jun 2024
Description
Hermès presents its Fall/Winter 2024 New York show teaser, a campaign anchored in cinematic urban portraiture. Creative directors Charles Levai and Kevin Tekinel guide the visual narrative, which highlights the collection through a blend of architectural framing and stark high-contrast imagery. Photographer Drew Vickers utilizes diverse lighting environments, ranging from moody low-key chiaroscuro to warm natural light, to emphasize the textures of the collection. Featuring models Alek Wek and América González, the series maintains a consistent editorial aesthetic that draws on earthy tones and desaturated palettes to complement the geometric city backdrops.
Style
Vertical, Moody, Editorial
Industries
Color
Jet Black
Context
Advertising Campaign
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