Hermes

Sep 2025

The Hermès F/W 2025 campaign presents a series of editorial and commercial visuals highlighting the collection’s focus on structured tailoring and refined accessories. Creative direction by Fabien Mouillard, alongside art direction by Klervia Gabaud, establishes a clean, minimalist aesthetic characterized by sharp lines and stark, textured environments. The imagery, captured in bright natural light, centers on model Hidetatsu Takeuchi as he showcases outerwear, leather goods, and timepieces. With fashion direction by Elodie David Touboul and styling by Pauline Charriere, the project emphasizes a controlled, modern visual language. Technical execution is supported by the work of hair stylist Stephane Lancien and makeup artist Christine Corbel, set against a backdrop designed by the label’s creative leads, Nadège Vanhee-Cybulski and Véronique Nichanian.

Horizontal, Clean, Editorial

Natural light

Advertising Campaign