Hermes: Hermès F/W 2025 Campaign
Brand
Date
Sep 2025
Description
The Hermès F/W 2025 campaign centers on a collection of structured tailoring and leather goods, featuring Hidetatsu Takeuchi in a series of clean, minimalist compositions. The imagery highlights the tactile quality of the apparel and accessories, set against stark, textured white backdrops marked by precise, radiating graphic lines. Led by creative director Fabien Mouillard, with art direction by Klervia Gabaud, the project adopts an editorial approach that emphasizes natural light and movement. Pauline Charriere manages styling, with hair by Stephane Lancien and makeup by Christine Corbel, contributing to the campaign’s refined visual identity.
Style
Horizontal, Clean
Techniques
Natural light
Industries
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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