The Hermès F/W 2025 campaign centers on a collection of structured tailoring and leather goods, featuring Hidetatsu Takeuchi in a series of clean, minimalist compositions. The imagery highlights the tactile quality of the apparel and accessories, set against stark, textured white backdrops marked by precise, radiating graphic lines.
Led by creative director Fabien Mouillard, with art direction by Klervia Gabaud, the project adopts an editorial approach that emphasizes natural light and movement. Pauline Charriere manages styling, with hair by Stephane Lancien and makeup by Christine Corbel, contributing to the campaign’s refined visual identity.
