Hermes

Jul 2024

The Hermès Cross Fall/Winter 2024 campaign, captured by photographer Tom Johnson, explores the brand’s heritage through a series of polished, equestrian-inspired portraits. The imagery leans into a sophisticated, warm aesthetic, featuring rich timber-panelled interiors, classical murals, and curated studio lighting that creates a nostalgic, editorial atmosphere. Fashion editor and stylist Laëtitia Gimenez Adam highlights the collection's texture, layering structured leather coats, knitwear, and wool capes with signature silk scarves and accessories. Set designer Vuk Levković anchors the campaign in a refined, vintage-inspired environment, while hair by Gilles Degivry and makeup by Aurore Gibrien provide a clean, elevated finish to the talent including Bingbing Liu, Isabel Monsees, and Jakob Zimny.

Editorial, Horizontal, Warm

Luxury Fashion Houses

Set-dressed

Advertising Campaign