Hermes: Hermès Cross F/W 2024

Jul 2024

The Hermès Fall/Winter 2024 campaign, titled Hermès Cross, explores a series of interior portraits anchored by the brand's signature equestrian heritage. Photographed by Tom Johnson, the series utilizes soft light and warm, rich tones to highlight the interplay between structured luxury tailoring and classic accessory silhouettes. The creative execution leans into an editorial aesthetic, with set design by Vuk Levković featuring dark wood panelling and classical murals to ground the subjects. Models Bingbing Liu, Isabel Monsees, and Jakob Zimny are styled by Laëtitia Gimenez Adam in pieces that foreground intricate silk scarves, structured felt hats, and leather goods. The campaign, cast by Vincent & Yasmine, combines polished, clean framing with nostalgic, chiaroscuro-inspired lighting techniques.

Editorial, Horizontal, Warm

Set-dressed

Advertising Campaign