Hermes: HERMÈS - AH25
Brand
Date
Jun 2025
Description
The Hermès AH25 campaign, photographed by Tanya and Zhenya Posternak, presents an editorial series that explores texture and form. The images feature models Chudier Billy and Xiuli Jiang in pieces defined by knit textures, structured leather detailing, and the house’s signature silk patterns. Styling by Delphine Danhier leans into a refined palette of coral orange and olive green, punctuated by silver hardware and leather accessories. The production utilises soft, diffused lighting and high-contrast, hard light to create graphic, linear shadows that play against architectural backgrounds, maintaining a tactile and polished aesthetic throughout the collection presentation.
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