The FW25 project for Hermes captures a minimalist aesthetic through a series of stark, monochrome sequences. The film focuses on a singular figure interacting with architectural white stair structures, utilizing charcoal to create tactile marks against the minimalist backdrop.
Produced by Iconoclast and Mamma Team with creative direction from Publicis et Nous, the commercial utilizes analogue film techniques to emphasize texture and form. The visual narrative highlights specific details of the collection through close-up compositions and deliberate movement.
