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Hermes: Don Porcella

Brand
Date

Jul 2025

Description

Hermes collaborates with artist Don Porcella to document the intricate craftsmanship behind their Madison Avenue holiday window installations. The project captures Porcella creating detailed pipe cleaner sculptures, drawing a parallel between the artist’s tactile process and the environment of New York City. Produced by Sam I Am, the video balances observational documentary footage with polished commercial aesthetics. The edit interweaves studio scenes with cinematic shots of iconic local landmarks, utilizing an analogue film technique to ground the luxury fashion house’s narrative in a candid, urban context.

Style

Documentary, Horizontal, Clean

Techniques

Analogue / film

Color
Jet Black
Pure White
Context

Documentary

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